1. Pachaysana Press Kit (IBB project)

Problem: Fundación Pachaysana needed a clear, compelling way to communicate its environmental and social impact to potential partners and students, but their messaging was fragmented and overly complex.

Process: Researched international education and sustainability programs, conducted interviews with stakeholders, and synthesized insights into key themes. Applied storytelling techniques to frame their mission in a more engaging way.

Solution: Designed a press kit highlighting environmental, social, and philanthropic impact, with narratives tailored for different audiences (students, universities, partners).

Result: Delivered a professional communications tool that clarified Pachaysana’s value proposition and helped strengthen its positioning in study abroad and international education spaces.

2. C10 Labs – Social Media + Messaging for Biotech Startup

Problem: A biotech startup developing AI tools for pathogen tracking in animal farms needed to communicate highly technical science to non-technical stakeholders (investors, farmers, partners).

Process: Collaborated with scientists to understand complex sequencing technology, identified communication gaps, and brainstormed analogies and narratives to simplify the message.

Solution: Created social media content and messaging frameworks that translated technical details into relatable, human-centered stories.

Result: Strengthened the startup’s brand presence and improved accessibility of their work, making it easier to engage with both scientific and non-scientific audiences.

3. Skai (AI Beauty Startup Idea)

Problem: Consumers face overwhelming choices in beauty and skincare, with little personalization — leading to wasted time, money, and frustration.

Process: Conducted user research to understand pain points around skincare and makeup shopping. Mapped customer journeys and applied design thinking to brainstorm solutions that integrate AI analysis.

Solution: Developed the concept for Skai, a platform that uses AI facial scanning to analyze skin and recommend tailored products, with potential extensions to jewelry and style.

Result: Built an early-stage concept and prototype that highlighted the market opportunity, clarified the user value proposition, and set a foundation for future product development.

4. Netflix x Bain Case Competition

Problem: Netflix was facing stagnation in certain market segments and needed strategies to strengthen customer retention and global growth.

Process: Collaborated with a team to analyze industry trends, customer behaviors, and competitive dynamics. Applied structured consulting frameworks to generate hypotheses and test ideas.

Solution: Proposed a set of actionable strategies, including product innovations and market expansion approaches, backed by data-driven insights.

Result: Advanced through the competition with a polished presentation that showcased both business acumen and creative problem-solving, gaining recognition for strategic thinking.