Fundación Pachaysana
Carbon restoration storytelling and brand positioning for an Ecuadorian conservation initiative
Role
Brand Strategy
Packaging
Organization
International Business for Bruins (IBB)
Team
IBB Consulting Team
Timeline
Apr - Jun 2025
Overview
Fundación Pachaysana is an Ecuadorian nonprofit focused on ecological restoration, community development, and regenerative agriculture in the Amazon region.
Our team partnered with the organization to help communicate the impact of their carbon restoration initiatives to international partners and potential donors. The project focused on translating complex environmental work into clear visual storytelling and strategic messaging that could strengthen fundraising and awareness efforts.
By combining research on environmental markets with brand positioning and visual concepts, we developed materials that help Pachaysana communicate its restoration work and long-term ecological impact.
